Meesho launched online grocery services, Meesho Superstore, as a pilot in Karnataka less than nine months ago. With this foray, the idea was to meet consumer demand for affordable daily essentials in Tier 2+ markets as we aspire to become the single shopping destination for the next billion Indians.
In a short span of time, we have scaled the offering to six states – Maharashtra, Karnataka, Telangana, Andhra Pradesh, Gujarat and Madhya Pradesh – and we now plan to make it available in 12 states by the end of 2022.
Last week, we announced that we were integrating the grocery business within the core app to provide Meesho users a unified shopping experience, while driving stronger synergies across areas like customer acquisition, technology, product and talent.
Meesho Superstore currently provides 500 products across categories like fresh fruits, fresh vegetables, groceries, home care and packaged food, among others. The integration will now provide the company’s 100 million+ Meesho users access to over 87 million active product listings across 36+ categories on a single platform.
As we look to boost efficiencies in the light of the integration, a small number of full-time roles and certain third-party positions on six-month contracts at Meesho Superstore were reassessed to remove redundancies with the core business. To support those impacted by this restructuring, Meesho is offering severance packages and outplacement assistance to help them secure new opportunities outside the company. The redundancies do not impact any positions at the core Meesho marketplace business, where we continue to hire and grow talent.
As we continue to scale our efforts to make online grocery affordable for users across Tier 2+ markets, these changes will ensure we have the right framework in place to meet the growing needs of our customers.